CUSTOMER RELATIONSHIP MANAGEMENT

SALES

SOCIAL MEDIA

MARKETING

STRATGEY

CUSTOMER SERVICE

TECHNICAL SUPPORT

Customer Acquisition

Customer Retention


Customer Engagement

The best way to incorporate how you change customers' lives into your business culture is to create customer personas. Personas describe the physical, intellectual, emotional, aspirational, and mundane needs of your customers. These descriptions - based on observation and research - drive a consistent understanding of your customers throughout your entire organization.

Segmentation

Together, demographics and behaviors account for 40 to 60 percent of the reason why someone purchases a particular product or service. The rest of the purchasing equation is propelled by the buyer's attitudes and motivations. Demographics can tell us, for example, that a person can afford to buy a product. In the luxury car market, for example, only 15 percent of those who can buy such a car actually own one. It is motivations that differentiate those who are receptive buyers of luxury vehicles and explain this gap. When no behavioral data exists, as in the case of a new product or service, an in-depth understanding of a market's attitudinal or motivational segments is absolutely critical.

Analytics & Reporting

The question is, what good does all that do if you don't have any information to make strategic decisions about your customers and your relationship with them?
 
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Small Business Specialist